Life in Braces
Monday, August 3, 2026
PLATFORM
Social
Various
Client
Industry
Automotive
CLIENT
MDG Advertising
INDUSTRY
Health & Wellness
We were approached by MDG Advertising to produce a family-friendly animation on dental care for a local orthodontist. The goal was to use this video as a 'post-braces' guide to caring for your teeth during your time with them on.

Concept & Development
Our initial concept was to have a cartoon mouth become the centerpiece of the entire animation. This kept it colorful and playful, with a lot of room to add expressiveness as well as a means to get closeup on the teeth and the action surrounding them.
Interaction & Experience
Challenges
Outcome
No two animations are created the same, there are always new challenges that effect a production. Instead of developing a solely 2D / 2.5D style using only illustrations, we created 70% of the visual assets in Cinema4D, using cel shaders to blend 3D elements with flat illustrations to create a seamless look. Almost every shadow was textured specifically to certain polygons, and there are zero gradients used, only flat colors. This allowed us a workflow that could easily go from 2D to 3D without the viewer noticing the transition.




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