Elite Pools - Dream Design Build

Wednesday, October 7, 2026

PLATFORM

Social

Various

Client

Industry

Automotive

CLIENT

Elite Pools

INDUSTRY

Home Improvement

Legacy partnered with Elite Pools on a campaign designed to turn a small number of finished pool projects into a versatile library of marketing content. The campaign included showcase videos, project stories, short-form social content, paid-media creative, and photography built to support Elite Pools across social, advertising, web, and sales.

Every Pool Tells A Story

Higher-end cinema cameras were used to capture polished, widescreen footage that showcases the craftsmanship, design, and attention to detail behind each Elite Pools project. These cinematic visuals serve as the foundation for longer-form YouTube features and project showcases, combining sweeping establishing shots, detailed close-ups, and thoughtful compositions. The result is premium, evergreen content that highlights the quality of Elite Pools' work while providing valuable assets for their website and broader marketing efforts.

Vertical Social Cuts

Select footage was adapted into a 9:16 vertical format, optimized for platforms like Instagram Reels, Facebook, and TikTok. Each edit was designed to capture attention quickly, highlight the craftsmanship and visual appeal of Elite Pools' projects, and deliver engaging, platform-native content. Organic variations focus on brand awareness and engagement, while paid-media versions incorporate stronger messaging and calls to action to help drive qualified leads.

Challenges

Process

The production was designed to capture as much usable material as possible from each location, combining cinematic ground footage, drone imagery, detail shots, and vertical-first content within the same shoot. By planning each setup around multiple final deliverables, we were able to create polished hero content while simultaneously building a larger bank of footage for ads, social posts, and future marketing.