Auto Basics - New, Used & Preowned

Tuesday, August 4, 2026

PLATFORM

Social

Various

Client

Industry

Automotive

CLIENT

Financial Services (Fortune 100)

INDUSTRY

Automotive

A financial services firm approached us to create an ongoing animated series about vehicle features, safety and financing. The first six videos covered basic topics like leasing vs. buying and credit checks. But evolved into more complex subjects such as winter care and when a car is considered totalled.

Concept & Development

Development-wise, we decided upon a 3D execution with a 2-dimensional style. We wanted these different tips to feel fun since the subject matter could be a bit dry. We pushed this to the limit, and developed all different ideas to have cars drive through different environements with some videos being character-focused and others being car-focused. Pre-production required quite a lot of storyboarding and the animation was executed in Cinema 4D.

Interaction & Experience

Challenges

Outcome

This video discussed the ins and outs of acquiring a new, used or pre-owned vehicle, and the differences between each. We came up with the idea of having these different options appear as prizes in a Price is Righ-esque game show, where we would introduce the pros and cons of each.