Travel marketers are a lucky bunch. Not only are they marketing the best beaches, ski slopes and historic locales around the world, but their digital marketing data is incredibly rich. Nearly every other industry is busy struggling to capture, reintegrate and make sense of offline data, but hoteliers, airlines and resorts are stewards of a buying journey that happens almost exclusively online.

This makes travel marketing sound pretty easy, but in fact, it’s potentially more difficult than any other industry as targeting is essential and the elements for personalization are endless. The product is the destination, and nothing helps an audience visualize themselves there quite like video. This need to deliver highly personalized messages in an emotionally evocative way has led the travel industry into a new frontier of video marketing.

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Contains case studies, statistics and trends as well as detailed reports on the current state of video marketing efforts across the industry:
The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel.

There are so many opportunities for you to offer your audience video content throughout the buyer’s journey – videos that will help educate them, make it easy to trust your business or brand,and move them to a purchase decision faster.

VIDEO BACKED BY STRATEGY

Video content curated for any stage of your sales funnel

Awareness Stage

Consideration Stage

Decision Stage

    Brand Films
    Animated Video
    Instagram Video
    360° Video
    Virtual Reality
    Product Videos
    Company Culture Video
    Trade Show Materials
    Testimonials
    Video Email
    FAQ Video
    Instructional Video
    Personalized Video
    Thank-You’s
CASE STUDIES:

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