Commercial / Website
To peak interest before the official launch, a social media sweepstakes was implemented and directed to a landing page where interested users could learn more about the company. We received over 12,000 signups before launch, most of whom signed up officially after the launch.
The website housed a complex timing system that provided the biggest challenge of all. The site needed to perform accurately on a millisecond to millisecond basis on any service provider, anywhere in the U.S. Multiple techniques were used but eventually we achieved a near perfect refresh rate that was accurate for 99% of users on the site.
The site was designed to be fully responsive and break from the traditional mold of site design. We wanted the user to feel a sense of legitimacy and professionalism as well as an approachable gaming feel. This was achieved by using a vibrant color palette and flat light iconography that shapes the sites many features.
We AB tested different variations of our social media ads and achieved an above average CTR for the messages that included exotic locations.