"Albert connects to all of your accounts, provides real life recommendations—like repaying credit card debt with a low-interest loan, getting renter's insurance, or setting up the right retirement plan—and lets you take action directly from the app."
MeetAlbert.com is a useful tool that gathers all of your complex financial information, places it into one channel, and gives the user smart feedback to make informed decisions. They wanted to present their brand using an animated infographic more conceptual in nature than others like it.
From a design standpoint, we wanted to use more shapes than iconography to create a minimalist style. There is a reliance on using icons to describe something and sometimes there is no icon that says exactly what you're trying to say. Our challenge was to break down these concepts and rely only on motion and transitions to sell the idea. Every round of storyboards, we broke down the visuals until we had only the essential parts remained.