Not all industries are created equal. So how do you create compelling video content if your industry isn’t flashy like some others?
I think we should all acknowledge that even though you may think your industry is boring, there is a large group of people out there who are ready and willing to consume your content.
A lot of times, it all comes down to how something is framed. If I were to explain to you the complexities of corporate tax law, I could probably manage to lull someone to sleep. However, when speaking to the right group of people, a riveting discussion could take place.
Your target customers, the people who are chomping at the bid to buy your product or service, those are the people who truly care. Focus on their wants and needs and act accordingly.
Like I have said before, a video could have a million views, but if its intended purpose was to create customers and hasn’t managed to create a single one, that’s an ineffective video. A video containing a less popular subject matter that converts a single customer has already rendered those million views obsolete.
In essence, you are a problem-solver. How can you tackle the topics that address the pain points your customers have? It doesn’t matter what the subject matter is. If you can just have one person with your expertise, you’ve created value.
And value is a metric that can lead to a rise in sales.
Now, if you’ve solved a problem for one person, there are a plenty of others out there who need the same problem solved. Successfully helping the people that you target, even an industry you may consider boring is about as exciting as it gets in business.
– Brett Mogavero / Owner – Legacy Production Company
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