A golden opportunity exists for both residential and commercial real estate in leveraging video within their content marketing efforts.
Though the marketing needs may vary for both, they do share one thing in common; People want to associate a face with a name. Trust plays a huge factor here, especially for the large scale buying decisions that are typically at play.
Residential real estate marketer’s biggest return on investment, is the creation of high-quality community and listing videos on YouTube and shared on social media. Successful real estate agents and brokers are also connecting with potential buyers by humanizing themselves online.
People buy from who they know and who they trust, and what better way to build trust than by providing free education to a new homebuyer, providing useful information such as what considerations they should make before purchasing a home. This presents an amazing opportunity for you to differentiate yourself.
In commercial real estate, video can not only help humanize large organizations, but aid them in connecting with the surrounding communities. When it comes to training or internal communications, video can be used to address the entire company more effectively or allow the sales team to alleviate repetitive aspects of their sales process.