Written by Legacy

Video Marketing Series / Video Content For The Real Estate Industry

 

OVERVIEW:

A golden opportunity exists for both residential and commercial real estate in leveraging video within their content marketing efforts.

Though the marketing needs may vary for both, they do share one thing in common; People want to associate a face with a name. Trust plays a huge factor here, especially for the large scale buying decisions that are typically at play.

 

Residential real estate marketer’s biggest return on investment, is the creation of high-quality community and listing videos on YouTube and shared on social media. Successful real estate agents and brokers are also connecting with potential buyers by humanizing themselves online.

 

People buy from who they know and who they trust, and what better way to build trust than by providing free education to a new homebuyer, providing useful information such as what considerations they should make before purchasing a home. This presents an amazing opportunity for you to differentiate yourself.

 

In commercial real estate, video can not only help humanize large organizations, but aid them in connecting with the surrounding communities. When it comes to training or internal communications, video can be used to address the entire company more effectively or allow the sales team to alleviate repetitive aspects of their sales process.

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Written by Legacy

Video Marketing Series / Video Content For MedTech & Healthcare Industry

 

OVERVIEW:

The marketing landscape for medical technology and healthcare providers is undergoing a dramatic transition. Spurred by changes in regulation and how consumers are now smarter and more informed than ever before, how can video provide value in these new and ever-changing conditions?

 

Now, more than ever, it is imperative that medical technology companies, and their customers, evolve parallel to one another. Manufacturers and healthcare providers can no longer simply deliver incremental product and cost improvements and expect to succeed. Hospitals and physicians are now embracing a more strategic relationship with manufacturers.

 

Current marketing tactics, continue to inch towards the digital space, where marketers can track audience engagement, make quick adjustments, and upstream content marketing efforts to downstream their revenue.

So where does video fit into the equation?

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Written by Legacy

Video Marketing Series / Video Content For The Manufacturing Industry

 

OVERVIEW:

Industries that are hesitant to adopt new marketing techniques, do so because they have yet to see the benefits they will receive. But when it comes to video marketing, no one industry could benefit more from it than manufacturers. When it comes to content marketing, manufacturing companies that include video in their marketing strategies are ahead of the curve. The ones that are currently doing so make up only a small fraction, but are seeing significant results.

 

Businesses providing a product or service can create video content like any other, but manufacturers, with their complex processes, parts, and logistics can truly utilize this communication tactic to intrigue buyers. The ability to break down large quantities of information into a more digestible form saves time and money and serves as a secret weapon for sales teams.

 

Not only can you educate your prospective customers, you can create a more meaningful connection with them by publishing new content regularly.

 

Video finds itself ranked among the top content marketing tactics, savvy manufacturers are finding effective within their overall marketing plans.

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Written by Legacy

Video Marketing Series / Video Content For The Travel & Tourism Industry

 

OVERVIEW:

Travel marketers have a pretty great job. Not only do they get to market desirable locations all over the world, but their digital marketing data is incredibly rich. How has video played a role in their marketing efforts and what can we expect moving into the future?

 

Almost every industry out there is struggling to capture, process and utilize data that is captured offline. But hotels, airlines and resorts are lucky enough they need only navigate within a buyer’s journey, that happens predominately online.

 

This may make it seem like the life of a travel or tourism marketer is easy, but we can all agree there is a paralyzing factor that comes into play when we are presented with too much choice. In travel, targeting the right audience is crucial, and the endless personalization options are overwhelming.

 

When the product is the destination, nothing helps a viewer visualize themselves there, quite like video. The need to deliver highly personalized and emotional content has led the travel industry into a new frontier of video marketing.

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Written by Legacy

Video Marketing Series / What We Can Expect From Video In The Future

 

Since 2016, content marketing continues to skyrocket in popularity among businesses, and many are already setting up their budget for the next year. Here are some of the biggest trends affecting the content marketing sphere today.

 

The Rise of Visual Content

People are well-accustomed to the major forms of content like blogs, e-books, and white papers. Though these types of content will continue to be widely used, more and more brands are getting creative with their content in order to stand out.

Smarter search engine algorithms can read and analyze images to determine the niche of a website. Brands are now slowly shifting their resources into creating higher-quality content, such as image and video, to engage with their audience.

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Written by Legacy

Video Marketing Series / 5 Tips To Keep Viewers Engaged

 

A great performance metric is audience retention. But how can you increase viewer’s retention in your videos?

 

Now, a general rule of thumb is to always keep the content on its legs. With dwindling attention spans and a high bar for entertaining and intriguing content, you can’t keep your content sitting in one place for too long.

 

When using YouTube, Vimeo or Wistia’s analytics tools, you can track precisely when viewers are dropping off. This is a fantastic tool for determining why and where your video content is least effective so you can make adjustments.

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Written by Legacy

Video Marketing Series / How To Create Great Video In A Dull Industry

 

Not all industries are created equal. So how do you create compelling video content if your industry isn’t flashy like some others?

 

I think we should all acknowledge that even though you may think your industry is boring, there is a large group of people out there who are ready and willing to consume your content.

 

A lot of times, it all comes down to how something is framed. If I were to explain to you the complexities of corporate tax law, I could probably manage to lull someone to sleep. However, when speaking to the right group of people, a riveting discussion could take place.

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Written by Legacy

Video Marketing Series / What Makes For A Good Or Bad Video?

 

So what, exactly, makes a video good or bad?

 

The single and most important thing to keep in mind when crafting a great video is ensuring the message is relevant to the audience watching. Plenty of factors come into play, such as style, length, and content, but does the core message make sense for your brand, and does it speak to your specific audience?

 

One of the best attributes of video is the ability to describe complex subject matter in an engaging way. However, this can still take a bit of time, and we can all agree that if information can be communicated in the shortest timeframe possible, that’s a video that will perform the best.

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Written by Legacy

Video Marketing Series / 5 Ways Video Can Boost Sales

 

Here are the top 5 reasons creating video content is crucial for your sales team.

 

The number one and most important factor is the ability to be helpful. Allowing consumers to quickly understand what your product and service is all about is invaluable.

 

Embracing an inbound methodology and answering those initial questions ahead of time saves your sales team a lot of time and energy.

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Written by Legacy

Video Marketing Series / 7 Steps To A Smart Video Marketing Campaign

 

Here are 7 steps to drafting a successful video marketing campaign strategy.

 

Strategy

The bedrock layer of your video marketing efforts is strategy. Asking the key questions such as: “What type of video are you creating? For whom? And where will it live?”

A smart strategy allows you to stay in line with your goals and focus on creating great content.

 

Scripting

The scripting process is directed by the roadmap laid out in your strategy. The language you use in your videos is a major factor in what will hook the viewer. You must make considerations on who your audience is, what they want to hear, and what will persuade them to accept your messaging.

Getting this right allows some creative leeway in the other facets of the process.

 

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