Written by Legacy

Video Marketing Series / 7 Steps To A Smart Video Marketing Campaign


Here are 7 steps to drafting a successful video marketing campaign strategy.



The bedrock layer of your video marketing efforts is strategy. Asking the key questions such as: “What type of video are you creating? For whom? And where will it live?”

A smart strategy allows you to stay in line with your goals and focus on creating great content.



The scripting process is directed by the roadmap laid out in your strategy. The language you use in your videos is a major factor in what will hook the viewer. You must make considerations on who your audience is, what they want to hear, and what will persuade them to accept your messaging.

Getting this right allows some creative leeway in the other facets of the process.



This is the stage where you block out and visualize what you are trying to create. This is where all those creative ideas can be ironed out, mixed, and rearranged to establish a plan of execution. The smoothness of the production process rests on the efficiency of the storyboard to depict the vision.



A team of talented individuals will utilize cameras, lights, and effects in set locations and studios to create your vision. If an animated video is being created, artists will use animation and visual effects techniques to create something truly unique.



This is the part of the process where all that raw material is created and the production process is finessed into final form. During this stage, there will be rounds of revisions where the strategy, script, and storyboard will be revisited to make sure it is consistent with the original plan.



Once the final product is created, it’s time to deliver it out into the world. If the video is a how-to video, YouTube is a great place for it to live, where it can be searched for and shared socially. If paid media is the plan, Facebook is highly effective at embedding relevant content to specific users’ newsfeeds.



Even though the content is created, out in front of potential customers, and performing well doesn’t mean it always will be. Some content must be modified, removed, or updated depending on how well it is performing according to the goals it was assigned in your initial strategy.


– Brett Mogavero / Owner – Legacy Production Company


Watch our video covering this topic: