Written by Legacy

Video Marketing Series / What Is Video Marketing?


So, what is video marketing and why has it become so important?


Put simply, video marketing is incorporating videos into your existing marketing campaigns, whether to promote your company, product, or your services.


Now, these videos can exist in any of the traditional media channels, such as on TV or in theaters. But where they’ve been truly effective is online. I’m talking YouTube, Facebook, Instagram, Twitter, just to name a few.


Now, the concept of using video in your marketing plan is similar to that of text or image content but in a much richer medium. You can find a high level of video marketing success for your business by producing the type of content that’s going to resonate with your target audience and create a level of trust. The ultimate goal in the end is to build enough trust that your viewers convert into paying customers.


To build this trust, you must first consider your overall strategy and where these videos are going to fit into your sales funnel.


We can break it down into 7 steps:


1 – Strategy

2 – Scripting

3 – Storyboarding

4 – Production

5 – Post-Production

6 – Promotion

7 – Maintenance


Each step is important and we’ll go over them in more detail in our other videos. There are plenty of considerations to be made in order to be effective in video marketing. But for your business at the core, it’s all about relaying your message to the right people and making it stick. According to eMarketer, four times as many consumers would rather watch a video about a product or service than read about it. That makes sense, as one-third of all online activity is spent watching some form of video content.


– Brett Mogavero / Owner – Legacy Production Company


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