Written by Legacy

Video Marketing Series / How To Create A Smart Video Strategy

 

Even a YouTube video with a million views is pointless without creating measurable ROI.

 

Just like Google’s Panda Update, good content rises to the top, and bad content sinks to the bottom. With that being said, it is important that you provide video content that is high quality, engaging, and relevant to your audience.

 

But you must always be looking back at your initial strategy, ensuring that goals are being met and that you’re still on course. Your strategy will ensure that you’re making the right kinds of videos and that they’re producing positive, measurable results. What types of videos should you be making?

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Written by Legacy

Video Marketing Series / Getting Started With Video Marketing

 

So you understand the basics of video marketing, but where exactly do you start?

 

Now before you go and start storyboarding on all your ideas, it’s a smart move to reach out someone familiar with the video marketing process. This can be a company like Legacy who can build a video marketing strategy for you or a contractor who can work with your marketing team and aid you in the process. Now I don’t recommend going in head first without prior experience.

 

Every stage of the process; from strategy, production to promotion takes quite a bit of experience. There are a lot of moving parts and it become quite frustrating to manage alone. Once you’ve selected that partner, it’s time to evaluate your options. There’s a lot of different ways you can incorporate video into your marketing campaigns.

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Written by Legacy

Video Marketing Series / Why You Need Video Marketing

 

You may know what video marketing is, but do you know why you need it?

 

The reason people are drawn to videos is the ability to visually understand specific topics. They’re emotionally compelling and have a narrative that reinforces a product or service. With that being said, it’s imperative that you include video in your marketing strategy if you want to be successful in today’s digital climate.

 

Think about it. Whether you’re inside or out, screens are everywhere; TVs, phones, iPads, e-readers, smart watches. When you see any movie visualizing the cities of the future, how are they usually depicted? Screens in front of us in every conceivable way, always filtering highly curated content.

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Written by Legacy

Video Marketing Series / What Is Video Marketing?

 

So, what is video marketing and why has it become so important?

 

Put simply, video marketing is incorporating videos into your existing marketing campaigns, whether to promote your company, product, or your services.

 

Now, these videos can exist in any of the traditional media channels, such as on TV or in theaters. But where they’ve been truly effective is online. I’m talking YouTube, Facebook, Instagram, Twitter, just to name a few.

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Written by Legacy

The Root / Episode 22: Nefarious Quotes

How many times have you seen a motivational quote plastered all over instagram, facebook, or any social media platform for that matter? I discuss how going one step further in the creation of quote content can keep them from becoming nefariously cliche.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

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Written by Legacy

The Root / Episode 21 / Coraa Jones: A Backpacker’s Journey – Part 4

In celebration of our departure to film in Hawaii, Japan, Australia & New Zealand we present Part 4 of our interview with Coraa Jones​; A true traveler at heart who traversed the globe for almost 4 years. We discuss her story, how she made a living and some of her most memorable experiences.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

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Written by Legacy

The Root / Episode 21 / Coraa Jones: A Backpacker’s Journey – Part 3

In celebration of our departure to film in Hawaii, Japan, Australia & New Zealand we present Part 3 of our interview with Coraa Jones​; A true traveler at heart who traversed the globe for almost 4 years. We discuss her story, how she made a living and some of her most memorable experiences.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

Read More
Written by Legacy

The Root / Episode 21 / Coraa Jones: A Backpacker’s Journey – Part 2

In celebration of our departure to film in Hawaii, Japan, Australia & New Zealand we present Part 2 of our interview with Coraa Jones​; A true traveler at heart who traversed the globe for almost 4 years. We discuss her story, how she made a living and some of her most memorable experiences.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

Read More
Written by Legacy

The Root / Episode 21 / Coraa Jones: A Backpacker’s Journey – Part 1

In celebration of our departure to film in Hawaii, Japan, Australia & New Zealand we present Part 1 of our interview with Coraa Jones​; A true traveler at heart who traversed the globe for almost 4 years. We discuss her story, how she made a living and some of her most memorable experiences.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

Read More
Written by Legacy

The Root / Episode 20 / Budget Branding: Spirit Airlines

When it comes to budget airlines like Spirit, the brand needs to be as raw as the way they handle their business. I discuss how one of the worst rated airlines signature black and yellow branding fits perfectly with their modus operandi.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.

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