Even a YouTube video with a million views is pointless without creating measurable ROI.
Just like Google’s Panda Update, good content rises to the top, and bad content sinks to the bottom. With that being said, it is important that you provide video content that is high quality, engaging, and relevant to your audience.
But you must always be looking back at your initial strategy, ensuring that goals are being met and that you’re still on course. Your strategy will ensure that you’re making the right kinds of videos and that they’re producing positive, measurable results. What types of videos should you be making?