Written by Legacy

The Root / Episode 20 / Budget Branding: Spirit Airlines

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When it comes to budget airlines like Spirit, the brand needs to be as raw as the way they handle their business. I discuss how one of the worst rated airlines signature black and yellow branding fits perfectly with their modus operandi.

The Root is a webshow that shares entrepreneurial insights and and puts young professionals into the spotlight to discuss their triumphs and hardships. The goal is to create content containing advice that is steps ahead of the viewer and not a lifetime away.